After launching TikTok Radio earlier this month, iHeartMedia and TikTok have partnered with Atlantic Records in one of the format’s first major initiatives: to redefine what an album launch looks like in the streaming era.
After launching TikTok Radio earlier this month, iHeartMedia and TikTok have partnered with Atlantic Records in one of the format’s first major initiatives: to redefine what an album launch looks like in the streaming era.