A Quick Service Restaurant chain was on the verge of cutting radio. Then, a Media Mix Model revealed its social media ads were costing more than the meals they were selling, while radio enjoyed more than three times ROI. Guess what came back?
A Quick Service Restaurant chain was on the verge of cutting radio. Then, a Media Mix Model revealed its social media ads were costing more than the meals they were selling, while radio enjoyed more than three times ROI. Guess what came back?