Retailers weighing where to spend holiday ad dollars just got fresh evidence that radio pulls shoppers through the door. A new foot traffic study finds that the heavier a brand’s radio campaign runs, the bigger the resulting jump in store visits.
Retailers weighing where to spend holiday ad dollars just got fresh evidence that radio pulls shoppers through the door. A new foot traffic study finds that the heavier a brand’s radio campaign runs, the bigger the resulting jump in store visits.