Broadcast radio continues to be an effective advertising platform to reach the masses. According to Nielsen over 90% of adults in the United States engage with a local radio station on a weekly basis. River Radio has embraced the diversity of listening options so not only can you reach listeners that are listening on their favorite radio station in the car or office but with streaming platforms on our station websites, station apps, and smart speaker skills. With the addition of these listening platforms your advertising message is heard in a variety of ways that are convenient for your potential customers. More than ever being tied to the local community is a wonderful way to connect your message with the people that will be shopping in your stores or utilizing your services.
The mission of broadcast radio is to be the voice for the local community partnered with local businesses that desire access to those listeners. Often times I will get asked “how can I partner with your group of radio stations”. Luckily there are many options depending on what your marketing goals are. With so many options to choose from how does your business stick out from the rest? One way is to build top of mind awareness. Often times, potential customers choose businesses that they’ve heard of. Broadcast radio gives your business a wonderful platform to do just that. Build the top of mind awareness for you brand which triggers a buying decision when it’s time for a particular purchase or service to be sought. This is where broadcast radio and digital make great partners. When your advertising message is heard on broadcast radio the result is often an internet search to find your website for more information or to find a number to contact your business. We often refer to radio as the “driver”. It’s the medium that drives action by your potential customers, whether that’s into your physical or digital store front.
At River Radio we offer advertising options ranging from promotions, events, feature sponsorships, and digital contesting to supporting your local high school and college sports teams in our play-by-pay coverage. We also feature a variety of pro sports broadcasts including the Kansas City Chiefs and St. Louis Blues or regional NCAA with Missouri Tigers football and basketball. As you can see there are plenty of avenues for your business to be showcased with the stations of River Radio. When broadcast radio is executed correctly your business will be a step above your competition. Our marketing team works hard to make sure your advertising message is correct and our Creative Services department is a free service to help craft your radio commercial in a meaningful and effective way. The right advertising message with the right amount of frequency and targeted to the correct listening demographic for your business is a winning combination for you. I invite you to go to semoadvertising.com and let us work on an advertising strategy with you that will produce the results that are targeted to the goals you desire.
