Podcast ad load pulled back in the first quarter of 2026 after a multi-year climb, but the dip appears to be seasonal rather than structural, according to Podscribe’s latest Podcast Performance Benchmark report, covering roughly 98,000 ad campaigns.
Podcast ad load pulled back in the first quarter of 2026 after a multi-year climb, but the dip appears to be seasonal rather than structural, according to Podscribe’s latest Podcast Performance Benchmark report, covering roughly 98,000 ad campaigns.