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Nielsen Data Gives Radio a Foothold With World Cup Fans

SoccerThe FIFA World Cup arrives on US soil this summer for the first time since 1994, and Nielsen’s pre-tournament audience data contains a finding account execs will want in their pitch decks: American soccer fans over-index on sports radio by double digits.

Tommy Dawson

Hi there! I’m the Digital Manager at River Radio, where I’ve had the pleasure of working for the past three years. I’m passionate about partnering with businesses to create effective marketing strategies that drive real results. Let’s connect and explore how I can help your business grow! 👉 https://semoadvertising.com/max-digital/

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