So, now that I have decided to advertise with River Radio, what do I say? How do I present my Business to all those listeners? No worries…creating your message is something that comes free of charge once you have purchased your schedule of commercials. In fact, River Radio has a department called “Creative Services” that is dedicated to designing an ad or campaign of ads promoting your business to our listeners.
It all starts with a discussion with one of our Marketing Professionals. We want to identify the products and services that your business offers. But, more importantly, what makes your business stand out from your competitors. Why do your existing customers choose you? What motivated you to engage in business in the first place? When we create your commercial message we want to know the advantages of shopping with you and what compels your customers to come back to make a purchase again and again. Maybe it’s because of the products that you carry. It could be about price or value, or both. Is it the way you treat your customers that keeps them coming back? Whatever “that” reason is…We want our listeners to hear about it. Then, when they visit your store or use your services, They get the positive experience they were expecting and come back on a regular basis.
Sometimes it can be difficult to identify how you’re viewed by others. Or maybe even a little awkward explaining how “awesome” you business is. So, we may actually talk to some of your customers if you like. The key is finding the reasons to shop with you. Then come up with a message to convey those reasons in an interesting way to thousands of people listening on the radio right here in our area. Our job is to get their attention and to try your business. Your job is to impress them when they get there.
-Bryan Young
Creative Director
River Radio
Cape Girardeau, MO
