In a recent study published by Edison Media, broadcast radio continues to be the number one source for audio consumption among Americans on a daily basis. The study was conducted in 2020 Q4 and found that thirty-nine percent of all time spent listening to audio each day is spent with AM/FM radio. The fourth quarter […]
Advertising is an excellent marketing communication method that uses non-personal or openly sponsored messages to promote or sell a service, product, or idea. Effective advertising is communicated via mass media, and this will include traditional media such as radio. Those involved in radio advertising have to create adverts that seek to generate a higher consumption […]