Advertising is an excellent marketing communication method that uses non-personal or openly sponsored messages to promote or sell a service, product, or idea. Effective advertising is communicated via mass media, and this will include traditional media such as radio. Those involved in radio advertising have to create adverts that seek to generate a higher consumption […]
Although demos and samples are compelling, you will need words to convince your potential customers to buy your products. Written and spoken words have the power to turn potential customers into loyal customers. However, overused and ineffective words can turn them off. Here are the eight advertising words you should avoid at all costs. Free […]
Broadcast radio continues to be an effective advertising platform to reach the masses. According to Nielsen over 90% of adults in the United States engage with a local radio station on a weekly basis. River Radio has embraced the diversity of listening options so not only can you reach listeners that are listening on their […]
Ever wondered why do big and successful businesses still advertise? Advertising is a vital component of a business – big or small, new or well-established. It is best to say the most important way to connect with the current customers and potential customers. When customers feel more connected to your advertisements, they are more likely […]