Where to start? How to start? How long do I run on the air? How do I measure it? These are the key questions to developing a marketing strategy using radio. They don’t really come up until we have crossed over ‘Objection Mountain.’ When our team first reaches out to a business, we have to […]
For businesses to increase brand awareness, they need to market their trade. Choosing the right platform to market your business is essential if you are to get positive results. Radio advertising is an influential marketing option companies can use to increase brand awareness and increase sales. However, many people dismiss radio advertising, and they claim […]
Radio Advertising. This may seem a bit old-fashioned especially with the way technologies are continually growing and evolving. As countless high technology products are released continuously in the market, you might think that the radio’s audience has decreased. However, thanks to continued usage tracking and studies, that is clearly not the case. Commercial radio has […]