There are several benefits to a good radio advertising campaign. The beauty of it is that you can use the radio for targeted demographics, specific offers, and to brand your name in the mind of the consumer. The formula is quite simple: target, message, and frequency. The topic of target is defined as the specific […]
In business culture, there are two ways for companies to manage employees- raw authoritarianism and an inclusive approach. But what do the terms, raw authoritarianism and inclusive approach, mean?” We want things done this way. You guys simply follow with no questions” – this is the first in a nutshell. On the other hand, the […]
Sometimes, small businesses struggle for many years trying to get more customers. They have superior products and services but still fall behind their competitors. Their lack of success is majorly due to setting a poor website. A nice-looking website may impress a few prospects, but it will only get a small business so far. Therefore, […]
So, now that I have decided to advertise with River Radio, what do I say? How do I present my Business to all those listeners? No worries…creating your message is something that comes free of charge once you have purchased your schedule of commercials. In fact, River Radio has a department called “Creative Services” that […]
In a recent study published by Edison Media, broadcast radio continues to be the number one source for audio consumption among Americans on a daily basis. The study was conducted in 2020 Q4 and found that thirty-nine percent of all time spent listening to audio each day is spent with AM/FM radio. The fourth quarter […]
Advertising is an excellent marketing communication method that uses non-personal or openly sponsored messages to promote or sell a service, product, or idea. Effective advertising is communicated via mass media, and this will include traditional media such as radio. Those involved in radio advertising have to create adverts that seek to generate a higher consumption […]
Although demos and samples are compelling, you will need words to convince your potential customers to buy your products. Written and spoken words have the power to turn potential customers into loyal customers. However, overused and ineffective words can turn them off. Here are the eight advertising words you should avoid at all costs. Free […]
A company’s success relies on having great people working for them. It is in the best interest of every business person out there to hire extraordinary employees. However, hiring managers often find difficulty finding such employees. In this article, we’ll give you a few tips and tricks to fill your company with the best of […]
Broadcast radio continues to be an effective advertising platform to reach the masses. According to Nielsen over 90% of adults in the United States engage with a local radio station on a weekly basis. River Radio has embraced the diversity of listening options so not only can you reach listeners that are listening on their […]
Ever wondered why do big and successful businesses still advertise? Advertising is a vital component of a business – big or small, new or well-established. It is best to say the most important way to connect with the current customers and potential customers. When customers feel more connected to your advertisements, they are more likely […]