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Jack Swart

About Jack Swart

http://www.riverradio.net/

Posts by Jack Swart:

Powerful Radio Advertising

There are several benefits to a good radio advertising campaign. The beauty of it is that you can use the radio for targeted demographics, specific offers, and to brand your name in the mind of the consumer. The formula is quite simple: target, message, and frequency. The topic of target is defined as the specific […]

Information-is-knowledge-objections

Information Is Knowledge

Where to start? How to start? How long do I run on the air? How do I measure it? These are the key questions to developing a marketing strategy using radio. They don’t really come up until we have crossed over ‘Objection Mountain.’  When our team first reaches out to a business, we have to […]